Cohley Pricing in 2026: What It Actually Costs
Cohley pricing is not published as a rate card, brands go through a sales conversation and land on a custom quote, which makes it hard to budget against without a starting point. This is a standalone breakdown of what Cohley actually costs in 2026, based on public per-asset rates and documented campaign spend. For the full head-to- head against Studioverse across production model, turnaround, and variant volume, see our detailed Cohley comparison, or the shorter Cohley alternatives overview.
Cohley pricing at a glance
| Asset | Per-unit price | What it depends on |
|---|---|---|
| Video | $200 to $500+ | Creator tier, campaign scope |
| Photo | $30+ | Volume, usage rights term |
| Platform plan | Custom, annual | Platform license, usage rights, dedicated CSM |
| Managed Services plan | Custom, annual, higher tier | Everything in Platform, plus campaign strategy, creator recruiting, and contracting handled by Cohley |
Cohley does not list fixed pricing on its site. Contact their sales team for a quote based on content volume and plan tier. A 3-month pilot is offered for brands testing the platform before an annual commitment.
What drives the total cost beyond the per-asset rate
- Plan tier. The Platform plan covers platform access and creator sourcing. The Managed Services plan adds campaign strategy, creator recruiting, and contracting as a Cohley-run service, which costs meaningfully more.
- Annual commitment. Cohley's pricing model runs on annual contracts, not per-project or month-to-month engagements, so the effective floor is a five-figure yearly platform line item before any per-video spend.
- Creator tier. Higher-profile creators with larger followings or a stronger portfolio push per-video cost toward the top of the $200 to $500+ range.
- Usage rights. Bundled usage rights are one of Cohley's stronger selling points versus mass-market marketplaces, but broader or longer usage windows still move the quote.
Cohley pricing versus AI UGC pricing at scale
The gap that matters most is not the per-video sticker price, it is what happens to total cost as monthly video volume grows. Cohley pricing scales close to linearly with volume since every video runs through a creator engagement. AI UGC pricing drops per video as volume increases because the cost is the generation platform, not a marginal creator fee.
- 10 videos a month: Cohley lands around $2,000 to $5,000+, plus the annual platform commitment. A comparable AI UGC subscription plan runs $30 to $99 a month, not per video.
- 50 videos a month: Cohley scales to $10,000+ and starts to outgrow the platform's premium-campaign positioning. AI UGC subscription plans built for that volume still top out at $99 a month, since the model prices platform access rather than a per-video fee.
- 200+ videos a month: This is variant work, not the premium-polish work Cohley is built for. AI UGC platforms are built to handle this volume in a single subscription tier.
The full line-by-line comparison, including turnaround time, brand-safety review, and where a premium creator marketplace still wins, is in the detailed Studioverse vs Cohley comparison.
When Cohley pricing makes sense
Cohley's annual, custom-quoted model is the right fit for enterprise brands running polished, multi-creator tentpole campaigns where documented usage rights and brand-safety review matter more than per-unit cost, and where a five-figure annual platform commitment is a normal procurement line item. For variant-volume work, listing video, or fast-turnaround needs, the per-video economics stop scaling favorably well before 50 videos a month.
Frequently asked questions
Cohley does not publish fixed pricing. Per-video cost typically runs $200 to $500+ depending on creator tier and campaign scope, and per-photo cost runs $30+. Plans are custom-quoted and billed on annual contracts, with a Platform tier and a higher Managed Services tier.
No. Cohley's pricing model runs on annual contracts, though a 3-month pilot is offered for brands testing the platform before committing.
At 10 videos a month, Cohley runs $2,000 to $5,000+ plus an annual platform commitment, versus a $30 to $99 monthly subscription plan for AI UGC. At 50 videos, Cohley runs $10,000+, while AI UGC subscription plans still top out at $99 a month.
For enterprise brands running polished, multi-creator tentpole campaigns where documented usage rights and brand-safety review matter more than per-unit cost, and where an annual platform commitment fits normal procurement.
Bottom line
Cohley pricing runs $200 to $500+ per video plus $30+ per photo, on top of an annual platform commitment that typically starts in the five figures. That cost structure fits enterprise, tentpole-campaign budgets, and scales close to linearly with volume. If your monthly video need is variant-heavy or growth-stage budget, see how the economics compare on our pricing page or read the full Studioverse vs Cohley comparison.